Category Archives: Rap

Analysis of Gucci Mane’s “Iced Out Bart”

gucci mane bart necklace

Gucci Mane Bart necklace

Today hip hop artists not only boast about their riches, but also insert instances of self-critique and awareness of the absurdity of this lavish lifestyle and explicit self-aggrandizing.   By calling himself Gucci Mane LaFlare (see image below), he takes possession of the word “man” and alters it to still denote himself as a man, but also to create his own language and dialect and set himself apart from other “men.”  His choice of using the elite brand name “Gucci” conveys a high class status.  He adds LaFlare to add “umph,” spectacle, and reference French, a language considered to be romantic and civilized.  This in conjunction with the “incorrect” spelling of “man” (Mane) could be said to set a contradiction between the aristocratic, exotic, and the street lifestyle.  Gucci, his short name, conveys a high financial and social status.

Gucci Mane’s company is called So Icey Entertainment.  He has incorporated the onomatopoeia word “Burr” (an alteration of BRRR) to describe the sound one utters when one gets the chills when confronted with Gucci Mane’s jewelry which looks and often feels cold, like ice.  “Burrr” is also meant to freeze the viewer in his tracks from amazement at the sight of such riches and images.  Furthermore, Gucci has recently branded himself with a tattoo of an ice cream cone on his cheek to reference the chill.  While it’s possible to associate the shine that bling produces with a heat generating entity like the sun or star, he usually opts to interpret the shine as icy cold.  Gucci does not conceal his fixation on money and wealth and talks about it in his songs as well as interviews saying that he has a money chasing habit.  He personifies the idea of money.  By embodying a belief in the power of money, in the idea that “money is everything” and “it’s all about the money” he attempts to show us that in our capitalistic society, money matters more than anything, and possibly hints at the fact that we see and value each other in terms of financial status and the potential in financial gain.  His goal seems to be so that when people look at him, they see “money” before they see Radric Devonte Davis.

This idea is supported in his songs such as “Iced Out Bart.”  This song also exemplifies the idea of compensatory consumption since Gucci buys a necklace of a cartoon character to fulfill the desire for love or affection in this song.  In “Iced Out Bart” Gucci says, “I got an iced out Bart where my heart used to be,” and follows by reciting several times, “A iced out Bart where my heart used to be.”  This is followed by “I scratch off on a bitch, it’s nothing to me.”  In a later verse Gucci begins by saying, “I got an iced out Bart where my heart at,” and goes on to have a self-aggrandizing conversation with himself about his jewelry, only once asking his producer what his ring is called, and then alludes to a problem with his ex-girlfriend, and telling us she is mad because he “hit” (can mean to have sex or literally hit) her friend, warns us to watch out because “your girlfriend Nicole next” and explains it by reminding us that he has “an iced out Bart where his heart at,” so his actions may be brutal and unsympathetic.

Interestingly, according to Wikipedia “Bart Simpson’s character traits of rebelliousness and disrespect for authority have been compared to that of America’s founding fathers, and he has been described as an updated version of Tom Sawyer and Huckleberry Finn, rolled into one.  In his book Planet Simpson, Chris Turner describes Bart as a nihilist, a philosophical position that argues that existence is without objective meaning, purpose, or intrinsic value” (Bart Simpson).

What Gucci is talking about in this and other songs is his total understanding of what purpose bling serves in our society, his awareness of extreme materialism, and strive to gain materialistic things which serve no intrinsic purpose outside of the role they play in society, his narcissism, how lonely he is inside, and that this has partly been brought about through his hard work ethic and thus little free time to develop his other sides.  He mostly has a conversation with himself in this song only twice uttering something to his producer.  This monologue takes place within his own head as nobody responds to his questions or thoughts giving us a sense of a detached insular world; the recording studio closed off from the world.  His recitation of “I got an Iced out Bart,” serves to comfort and to reassure as well as frighten him about his loneliness and coldness.  As if, well, I still got this expensive little character I wear around my neck, and that’s for sure.  But, but I have no heart because bling took its place.  He is telling us as well as himself how this bling is useless, but what is one to do in a world where it is valued?  He makes us aware that the world’s relationship to materialistic symbols of status is necessary but has no explainable meaning.  We cannot undo our human nature and agree to throw out our bling, because we need it.  But already knowing our intentions, purpose, and process of achievement, we are merely repeating something; we are doing it because it is the thing to do, and because we have no other choice but to do this thing.  But this awareness is fruitless and like Bart, nihilistic.

Hip-hop is dangerous. Hip-hop is political. Hip-hop is rebellion. Long Live Hip-Hop!

The primal quality of rap is extremely relevant in todays society as it allows people to imagine, or actually express and get in touch with their subconscious desires which our “civilized” culture has successfully taught us to repress.

Our subconscious desires (mainly survival, and fear) as Freud studied drive our actions.  However these desires can be very irrational or can operate irrationally, and lead us to irrational actions and feelings which can be very dangerous to the self and especially others and if unleashed can cause destructive chaos.  This is the fear that many hip-hop haters (I’m picturing parents and older generation) have.  They fear, perhaps rightfully so, that allowing these locked up inner desired to surface would destroy the status quo, cause chaos, and turn human beings back to their ancestral roots; animals.  All civilized masks would disappear and we would cease to be actors or exercising accepted and appropriate social norms and etiquettes and simply express our raw primal feelings including violence, physical aggression towards enemies, overt verbal and physical sexual advances, and hatred. 

What I like about this is that essentially, if humans were to act on their true inner desires, they would become completely honest with each other, and not repress anything.  The more aristocratic classes in our society are the least overtly barbaric/animalistic, and tend to conform to professional social rules and etiquette which are in place to maintain order and productive business.  The poor, however live in conditions that are closer to the survival of the fittest, and fight or flight environment.  They always feel threatened.

Repression is a necessity for the safety and contentness of the majority.  The government must implement a political philosophy that accounts for the repression of people just enough to keep them comfortable.  People’s individual unique feelings and desires must be repressed in order to maintain control, safety, and a steady or growing economy and repression is necessary for business and the capitalistic/consumer system.  It is the role of businesses to manipulate people’s minds so that people transfer these inner desires to products or other harmless things rather than allow people to express them otherwise.  But “order in the streets, leads to chaos in our minds.”  I believe the more ordered our world becomes, the more we crave the unexpected, the chaotic, and the more we crave and are potentially susceptible to the ideas and values of hip-hop.

NWA, Wu-Tang, Lil-Wayne, Waka Flocka, and numerous other rap artists get us in touch with our subconscious drives and remind us that we have them and what they are.  They rap about killing the enemy, power, fighting the system and pro-creation in a very crude, irrational, raw, barbaric way.  Hip-hop is dangerous.  Hip-hop is political.  Hip-hop is rebellion.  And because the system of consumerism and capitalism and the order they rely on will only get more systematic and fine tuned, I believe, and hope that Hip-hop is here to stay!  We just need to continue finding and popularizing good hip-hop artists.  I think hip-hop will only die when we have given up the hope and accepted that changing our systematic repressive culture is impossible.   Or if it does bring about change, and the idea of systematic repressive environment becomes a thing of the past.

PS. i touched on this topic in this post

Lil Wayne Concert August 13th 2011

Lil wayne concert, and most other concerts

The lil wayne concert in Chicago was truly an epic moment.  To me, it was a pilgrimage.  It was the first concert that I sought out and bought tickets to.  I’ve been to concerts before, and to summerfest, but I usually went to spend time with friends, and or get drunk and be amongst the young, intoxicated, impenetrable nightlife crowd more-so than actually listen to the music.   Although I’ve been to summerfest a few more times than is useful (none this year though), I don’t remember many concerts, and anyways I’m not usually a fan of concerts in general.  (most live concerts I attend I don’t even face the stage, I just talk with friends and watch the illuminated bodies, limbs and heads behind me yell and wave at the band while my back is to the stage.)  And afterwards my friends ask me what I thought of the concert and I just tell them that “I don’t know, I wasn’t listening,” or I say, “it was ok, but it’s no lil wayne.”

So August 13th, 2011 was a different experience.  I felt I not only witnessed, but participated in history in the making.  Yes, I believe a lil wayne concert is a historic event.  When I’m an old creepy man this is the story I’ll tell to little odd children that sit next to me on my bench.   I’ll become known as the “old guy who tells the same story about a lil wayne concert.”

So here was a guy (Wayne) who actually commanded my attention (and not only my attention) more than any girl in the audience that night.  I mean most concerts, girls attract my attention more than the music, but it really is something when you can attract a straight guy’s attention more than a pretty girl.  (Does this mean I’m not that straight?)

Description of the concert.

First up was keri hilson.  She’s good, she’s cool.  Next was Dick Ross featuring 100 extra pounds of fat that creates an illusion of a Mafioso tough guy character, which his skills do not warrant in the rap game.  When he came on I took a seat in my chair, and watched dark masses go wild above me, and laughed internally when I heard the girl next to me recite all the lyrics of his song.  Did she know the lyrics of one of Rick Ross’s obscure songs because she was black? And he was black?  Because I couldn’t think of what would compel someone to learn the lyrics of one of Rick Ross’s obscure songs other than because they sense some kind of illusory relation to this artist (skin color) because the musical quality certainly doesn’t warrant such dedicated fans.  He’s lucky.

Then I emptied my bladder in preparation for lil wayne.  There was a line to the mens.  I asked the guy ahead if he’s been to a lil wayne concert, and he said he has been 4 times.  There was a girl in the bathroom waiting for someone to roll a joint or something, and I’m guessing every 10th guy commented on her being in the men’s.  Then I bought another beer and went to my seat.  Timely, lil wayne came on and there was a humongous roar from the crowd, and I almost yelled so hard my eyes closed and I barely saw him.  Lil wayne performed a lot of his best songs, including a few from his No Ceilling mixtape.  I was amazed to say the least.  He said some things in between a song or two about jail time.  Then some bridge was lowered and he sang on it.  I think he also did “lollipop.”  Towards the end some others came on stage, including Birdman.  Wayne asked the crowd to cheer for one more song, and they did, and he gave us one more song.

It’s really hard to see something for what it is the first time you look, especially if you are overly excited for it.  Because I almost remember myself singing and cheering more than the actual songs.  If I see him again, I think I’ll be able to overcome my excitement and pay more attention to the music.

Fans and Tragedy/Questions

I couldn’t settle with the amount of people that were there.  I mean it was a testament to what he has created.  He created armies in numerous cities around the world that will bow down to him and follow him, and listen to him.  It started with a small cult, and grew to such unstoppable proportions.  To think: how many people’s ears has he convinced and conquered?   This was a profound, yet tragic moment for me.   I realized again, what a feat he has completed, and how immensely hard it will be for me to do the same with my craft.  The most tragic recurring thought that goes through my head, is that visual art cannot accomplish this feat.  Very few artists, if any have been able to create work that has figured out the issue of art in a system of consumerism, democracy, and mindless masses.  Very few works of art appeal to both acclaimed critics and casual enthusiasts, and very few works function anywhere outside of a white cube space.  And also tragic because how do you move on after witnessing the epitome of what you aspire to be?  What do you do when you come back to the studio the next day? 

These are horrific thoughts and feeling that I have to overcome.  Really, it won’t be easy.  But I must somehow get over this concert, and maybe over lil wayne in general.  I don’t know.  I don’t know.

Best rapper alive

Still, I really feel lucky that I got to be at this concert.  At the point of his career where he could start making nothing but mediocre work from now on.  I wish I got to see him two years ago, when he was in his prime.  Everything from him now might be “post-fact.”

Towards the end of the concert he took the mic and said straightforwardly: my name is Weezy and I am the best rapper alive.  And I loved this.  I love that some people hate this, because it comes across as egotistic.  But is it egotistic if one really is the best rapper alive?  Or is it just truth.  The same way some people proclaim themselves as black belt karate or “professional” photographers.  That’s just his title: Best rapper alive; it’s not much of a boast.

lyrics to above song

In Defense of Vulgar Gangsta Rap

Some people view gangsta rap negatively because it is catchy and it promotes sex, drugs and violence amongst youth in America.  And I would say the same, except I would say this in praise rather than in assault on rap.  I know it makes me have sexual, violent, and drug taking urges, and from working in an inner city school, I can see that that’s one of it’s effects on young kids today.  But unlike concerned teachers and parents I defend and even applaud rap music for this (as long as I never encounter it personally).  I think this is evidence of one of the philosophies of rap and hip-hop taking form, particularly gangsta rap.  In other words these rap artists have decided to stop fighting unfairness, corruption, and “the man,” with their own hands and feet, and decided to create something that would instigate a much larger group of other people to do it for them, while becoming famous and making tons of money doing it, all of which gives them a more powerful voice.  If rap can create an army of young rebels to cause friction to the system—any system, be it the school system, political system, our social expectations for sexual expression, or social acceptance of drugs, etc. then those artists’ hands need to be shaken (as artists) because they really did their job.  They created an army to challenge and fight the status quo.  Sure many of these kids aren’t creating any new solutions for the roots of these problems, but it’s still honorable, and needed for someone out there to simply, to cause friction for the system, so that the system becomes self-conscious or aware of itself.  Because once the system starts to reflect on itself this will lead to change, and new solutions.  Of course I don’t want my kids to be like that, but I do want someone’s kids to be like that, and frankly that’s what’s going to help cause change as dangerous as it sounds.

It’s a pretty clever way to fight the man, or the system if you think about it.  It works well with how commercialized rap has become in our capitalist society.  The rapper sells his music to “the Man,” and “the Man” sells his music to the public.  He is essentially selling weapons against himself, and negative propaganda, but he will do this no matter what values the music preaches as long as he can get rich doing it. And if he doesn’t do it, the next man will.  So really it’s him that’s making the choice, but someone making the choice to release this danger into our society at such a scale is inevitable.  It’s great though that he sells something that he is probably in complete opposition to.  Whether rappers think about it like this or not doesn’t matter, what matters is how their music functions and what philosophy it creates or fits under.  Perhaps it went beyond punk rock in terms of figuring out how to become part of the system and exploit it, rather than completely reject it.

Drug References and Glorification of Drugs in Hip-Hop

Talking about drugs in hip-hop songs has been around since the start of the genre, since drugs were very much a part of more inner city hip-hop artist’s lives.  Although some artists condemn the use and sale of drugs, many and if not most today glorify the drug culture—that of the dealer, and the consumer.  I wondered why this glorification of the drug culture is so prevalent in todays hip-hop.  There are several reasons.

Party/Nightlife

First, hip-hop is listened to in clubs and nightlife venues, where people go to celebrate something.  It is a party atmosphere so naturally people want to hear about drugs and intoxication.  I also think that we live in quite celebratory times, unlike in the past.  We celebrate everything, and celebration is basically necessary.  For example, concerts are usually just celebrations of the band; we have easy access to their often much better versions of the songs than those performed by most bands live, and anyways people don’t usually go to actually listen to the music.  Art openings are just parties too in honor of Art foremost, and somewhere succeeding it, the artist him/herself.  All kinds of organizations hold galas to raise money, which is essentially an exclusive party.  Parties and nightlife is an escape from your daily activities such as work.  The darkness of the club and the night lets you transform into your other self that you don’t show in the daytime, and makes it easier to feel not self-conscious in the dark.  It being after normal work hours which means there is a different set of rules and expectations.  Mostly the rules and professional interaction between people is ideally tossed out the door.   Essentially, nightlife is a creative way to express your real and fantastical/imaginary inner personas.  You leave behind your reality at the door of the club/bar.  This escape from reality parallels the escape that drugs can provide.

Power and Rebellion

It is a metaphor for power and say.  Boasting that you sell a lot of drugs is basically raising your status; you become a person who everyone is in need of because you provide the good product for the party.  Hip hop started and has arguably always been by those and for those who feel unrepresented in their society at large, who’s status is diminished, and whose voice isn’t heard.  When you have drugs, people want to listen to you and it attracts attention.  Boasting about drugs is a call for attention.  The interesting thing about drugs in hip-hop is that philosophically it is about fucking the system.  It is about the poor who have a diminished voice in politics and really everything else, and who want to speak, the political/social system discourages this and the ability to successfully sell drugs is like saying ok if your not going to listen to me ten I’m going to do something you don’t want me to, because I don’t agree with you, and because I can!  Its about revealing the corruption of society, esp considering that people of all financial levels consume drugs, so selling it to white wall st bankers is a way to infiltrate and challenge the system.  And cocaine started as an expensive drug for the elite.  It also reveals the corruption in our society, and draws attention to the impoverished conditions in the inner city.

Etc.

When a hip-hop artists song that is mostly about drugs and getting high hits number 1 on billboards charts, it in a way creates embarrassment for the leaders of our country, and is sort of a defeat of their beliefs, and in other words a victory of the people who don’t have much of a voice.

Interestingly, graffiti and tagging are too a significant part of the hip-hop way of life, because graffiti is again for the voiceless to express themselves in public, even if it be illegal, and their graffiti attests their existence.  It’s a way to evade and challenge the rules imposed by the more privileged people in power.

The more our society encourages a following of a set system that increasingly get more systematic, predictable, and boring the more we will seek an escape into a reality where these rigid rules and ways of life don’t apply.  This means the more we’ll want to hear about drugs in songs to provide us with a creative escape from mundane life.  We’ll turn into Japanese, except instead of cameras we’ll relish in drugs and drug-references.

Why do poor black/inner city people get so hostile/defensive if their identity, beliefs or self is put into question?

They live in the worst parts of the city and are looked down upon.  Their neighborhoods are referred to as “bad” parts of town and where nobody wants to live.  They are aware of their perception by others in and outside their community.  They are considered less important than the more affluent middle and upper class citizens who supposedly posses “high culture.”  One reason they are looked down upon or considered less important is because they are not consumers.  They simply do not spend as much money as those who live in better parts of town, which consequently are the richer parts of town.  The middle and upper class are important for this country because they spend money and thus are important economic players.  On the other hand the poor only suck money from the rich.  The most important role of the citizen today is that of consumer than anything else, as outlines in “History of the Self” BBC TV show.  So nobody cares about what the poor people think or how they feel because their thoughts and feelings (and they themselves) are not important.  This and other reasons cause these people to fall back on the one truth and thing they posses; their self.  These things cause them to defend what they feel and believe with no remorse and snap at any instance of attack on their individuality or beliefs, because this is the last valuable thing they can be sure to posses.  Any attack on this last thing becomes a direct attack on themselves, because they don’t have anything else to fall back on—no money, no material possessions, etc.  They not merely expect, but demand respect and make that apparent.  This is also a fundamental condition that gave birth to hip-hop

fuck these bitches

and fuck these bitches, i swear i care about everything but theses bitches, i-i dont’ care i so what these bitches, and i put young mulah baybe way above theses bitches. and fuck these bithes i swear i care about everything but these bithes.  i-i fdon’t care i so what these bitchess, and i put young mullah baybe way abovere these bitches.  and fuck tehses bitches, i swear i care about everyting but these btiches.  i-i dont care i so what these bitches, and i put your mullah baybey way abover these bitchers.  and fuck there bitches i care i swear i care about evertything but thess bitches,  i-i fon;t care i so thwha t there bitches and i put young mullah baybe way aboe there bitches.  iad fuck these bitches i sewera i care about everythin but these bitches. i-i don’t care i so what ??? these bitches and i put young mullah baybe way abovet herese bitches. and fuck these bitces, i swear i pcare about everytin but these bitches, i-i fon;t carei so wha these bitches, an i put youn g mullah baybe way above these bitches.  and fuck these bithces, i swear i care about everyting but these bitches.  I -i fdon’t care i so what these bitches:'” and i put young mullah baybe way above there bitches….  and FUCK these Bitches. i swear i care about everyting but these bITTCHES ,, i 0i i sont care i S”SO what? these GITCHES . and ” i put young mullah baybe waty above these bitches.  and fuck these buitches i swear i care abouvt aneverything abut thesr bitches i ii dont; acare i so what theese bithces and i ut young pmmullah baybe way above tgeres bitchers.  iand fuck thesebithces i wswera i care about everytinng but these bithcehs.  iii i so what theses bitgeschs na di pu tyoun gmulah baybey way abouve these bitches.  and fuck these bithches ano i so  sdo tn nthe i dii dpnt cai dont care i so what these bitches anf i sweari i care about everythin but these bitches.  and idoont care i so waht these bitches and i put young mullah bayb way abother these bitches.  And fuck these bitches i wswear i don’t care about everythin g but these bitches,.   and iii don’t care i so thawat these bitches and i put young ,mullah baybe way abotherver thereshtsethese bitches. and fuck thes bitches i sewwwear i sondt tcar about anything an    i wswera i cancare abouev aeverything but these bitches.,  aiii  don’t don th care i son sp what these bithceres and i put uyounf g   mullah baybe yu way abouve these bitches.  and fuck these bitches i swear i don’t cate about many thing but thetses bithece i swear i care about everything but these bithcer.  andnd ii  i dso what whetthese bitces and ti put young mullah baybe way abover theresse bitches.  and fucfk these bitches i swear i care about everything but theiese bigthce …ii-i don’t care i so what theses bitche?:” es and i  puput young mullah baybe way above these bitches.  and fuck these gbitches a=i  swear i sodn’i care ce about everythign but theses bitcheser and.  ii’ i so what these bithes nad i out yong mulah baybe way bapueve these bitches…

fuck these nigga and fucke these bitches

man fuck theses bitches, i swera i’ma spare everything but these bitches, and i put young mula baby way above these bithes.  yeah fuck these bitches , i swear i care about everything  but these bitches, and i swear i put everything above these bitches.  and i don’t care i so what these bitches and i put young mullah way above these bitches.  i [ut everything ways aove therese bitches.  if it aint broke dont break it.  and if he aint shook dont shaknk em. cause if a wolf cy wolf you still see that wolf teath futurictic handgun if you act foul you get two shot ad one.  you nigas softer that roassans sone you cannot reach me on my samsung and busy giving the universe my dam tonguge crazy muthufucka i am one, but the crazy thing is i began one.  all white brick i’m stratight like its jumpin back to 36 nigga.  bog hous ling hall ways got ten bathroon i can shit all day nigga. and we don’t want no problems ok youre a goon but whas a goon to a golblin.  yeahhhh it cam on the beat i fuck and leave a nigga brains on the streeet eehhh. now pop that pussy i bring er to tthe bedroom and pop that pussy ahaha and we be steady mobbing ok kimosabi big ballin is my hobby.

what the fuck is iup is guucci mane the gi it tuiity boy no city boy so why she no nike boy this gucci boy keep shitting on me.  this gucci prade boy this gucci boy jkeep buyign shit this ak 47 will hit you from the ankle up.  fuck that nigga kill that nigga bring them back and him again.  ok i’m reloaded sagger bo bright i don’t wven mneeed lights i’m with a omeddel broad and se don teven eat rice would ou believe.  she ask me for a pitch and i gave her three strikes.  yeah i’m the sman around this muhtufucker .  i’m so hot you prob catch a tan aroung this mothurfucker, this rap game i got my hand aroud this mutufucker., yeah i said game but i aitn playing abroung this muthufuckesr.  yeahhhh. i’m the best to evea do it bitch , and you the best at never doing shit.  if you the shit then i am serwer rich,/  i swers that i could fuck your girls and make her steal for me and kill for me .  d then i murder that bitch and turn her body back to our cassh..  and we dont want no problems ok your a goon but whats a goon to a bgonlin. i came on the beat i fuck around and leave a nigga brains on the street.  no pop thatt puusssay i bring her to my bedroom and pop that pussay.  ok steady mofbbing ewe kimossabe and balling is my hoobby.  ok ksvk my clip swallow my bullet sand dont you spit uppppp. i ‘ am the ship hop socialing  i and the hip hop socialist lif is a gamble when yout r all about ou poker chips do tou want  dose ioo f this i will make the most f this f i s for ferocious musrder your associates mured you acssotitaes keep a hard dick for youir girl to wobble on.  eeeeeewwww.   and we be stead mobbindg esww kimosabe and big ballin is my hobby.  now pop that pussy  bring her to my bedroom and pop that pussy.  i fuk aaround and leave that nigga brain on the street.  and we don’t want no problem , ok your a goon but whats a gon to a goblin.  yeahhhh i came on the beat i fuck and bleave a nigga brain on the street i brin g her to my bed and pop that pussyand we be stead y mogbbin and ok kimosabe and big ballin ais my hobby

I’m Sick so I Analyzed “Lemonade” by Gucci Mane, insteaD oF DraNKin’It.t

My first impression of Gucci Mane was that he is slow/retarded.  He raps like he is reading the lyrics and having a hard time with that task-enunciating almost each syllable.  But his song “Lemonade” stands out.  First it’s not straightforward about hoes and kilin people; it takes an ordinary colorful food, uses figurative language to glorify it, but more importantly he interprets it,  paints an inciting story that is at once vivid, and convoluted.  First, Lemonade is a short for Liquid Hydrocodone.  Gucci is referring to a drink with promethazine and codeine and sprite (or substitute)-Lemonade, which he is selling, and in the first verse explains he is movin’ slow because his lemonade has codeine.  This realization becomes poignant when coupled with the way he raps, almost struggling to say the words, slowly, at times passively and other points adamantly.  Either way the general tone is blurry, and drags on, as if he is not sure what will come out of his mind next conveying the influence of this drug/lemonade.  for example in the start of the song he seems to randomly list yellow things that cross his mind:

“yellow errthing this time, you know what im talkin bout [not exactly?] yellow rims, yellow, big booty, yellowbones [wtf?]
yellow lambs,”

Second, and interestingly enough, selling lemonade is considered “an excuse for little kids to make money” by urban dictionary.com.  Possibly to buy drugs or any other things that he lists in the song, he doesn’t even know, “woke up in the mornin, fuck it, bought a yellow aston martin.  In the video he is selling lemonade to little kids and the chorus is hauntingly cute.  The childish repetition of the chorus could indicate the customers, (mainly women) don’t know exactly what is in the lemonade, or why they hang out with Gucci, but they do because they see “it” like kids see candy, tasty, with no worries.  Additionally he is selling this song which on some levels is stupid and defective, but arguably has a tasty sound.  He takes selling lemonade, an innocent activity with good intentions, and transforms it into a sinful one.  Intentions, content, meaning aside, the repetitive beat of the song indicates this doesn’t stop; it continues.

Third, lemon is “a person [or item] that proves to be defective, imperfect or unsatisfactory.”  Him, his product, his song, his lifestyle?

Gucci makes sexual reference, including Lemons, which mean perky breasts.  mentions they are watching him mix the lemonade throughout the song.  also remember a lemon is “a fan-fiction that is based on an anime/manga or video game that is sexualy oriented.” An interesting and humorous part of the song  is:

“she say i be killin her, i say i be feelin it
four days then im sick of her, cause her brain is lemonhead”  killin here might not refer to dieing, but in the slang use of the word meaning to awe. either with his persona or his drink, and “i say i be feelin it” (yes i know that), like he is sick of her hanging around him, and four days later she gets annoying cause she a “lemonhead”-her brain is too defective, or intoxicated, or she keeps wanting to give him bj’s.  This part is vague, which makes it funny.

At times the listener feels Gucci is just “trippin”, and Gucci even states this: “Gucci mane… …he dont got all he say he got.”  in otherwords you are just listening to mumbo jumbo flowing from an intoxicated mind.

He ends the song cautioning that gucci rocks yellow.

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